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Statewide “Embrace Your Future” Campaign Launches in Natick

January 26, 2010

Senator Spilka’s office joined Governor Deval Patrick, Secretary of Elder Affairs Ann L. Hartstein, and Undersecretary of Consumer Affairs and Business Regulation Barbara Anthony today at the launch of Massachusetts’ “Embrace Your Future” long-term care awareness campaign at the Morse Institute Library in Natick.

“As a strong advocate for seniors and persons with disabilities, I applaud Governor Patrick and Secretary Hartstein for pulling together this comprehensive guide of long-term care options,” stated Senator Spilka.  “It will be of immense benefit to seniors who are anticipating long-term care needs and persons with disabilities in the MetroWest and throughout the state. This forward-thinking approach will help residents budget for secure, healthy and productive futures.” 

With funding from the U.S. Department of Health and Human Services, Massachusetts is one of 25 states involved in the national initiative to encourage adults of all ages to plan for their future long-term care needs. Governor Patrick unveiled a free, 44-page “Embrace Your Future” long-term care resource guide, which offers a range of strategies for planning ahead.

“I have met many people across the Commonwealth who are worried about their ability to pay for their long-term care needs which are not covered by Medicare,” said Governor Patrick. “We are proud to offer residents of the Commonwealth this comprehensive free guide to help them plan for their futures, because we know that the earlier we start planning for our later years, the more options and security we will have.”

Secretary of Elder Affairs Ann L. Hartstein added, “Growing older is a lifelong process that requires planning every step of the way. Many of us have cared for our parents and elderly relatives and worry about how we are going to take care of ourselves. The ‘Embrace Your Future’ guide will help people take control of their lives and grow older with dignity and respect.”

“It is never too early to start planning and saving for your future,” added State Representative Alice H. Peisch of Wellesley. “The Embrace Your Future Campaign provides an amazing opportunity for people to start planning at an early age.”

Eighty percent of seniors live with one or more chronic diseases; as they age, more than 60 percent of seniors will require some form of long-term supports, which, in many cases, are not covered by Medicare. This week, Governor Patrick sent letters and brochures to 400,000 Massachusetts residents encouraging them to order a free copy of the Massachusetts “Embrace Your Future” guide by filling out and mailing a pre-paid reply postcard. 

The guide includes planning strategies, a list of Massachusetts resources and a planning checklist.  For information about the “Embrace Your Future” guide and to download or order a free copy, please visit or or call 1-866-PLANLTC (1-800-752-6582). TTY users should call 1-800-427-5605.


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